Vibrant street with rainbow flags and decorations in a narrow alley, sunlight creating rainbow reflections. Person walking, surrounded by colorful shops and greenery. Blue skies with fluffy clouds above.

EXPLORE, CAPTURE & CELEBRATE

EXPLORE, CAPTURE & CELEBRATE

A Pride Month campaign to encourage the idea that awareness, visibility and celebration is key to the LGBTQIA+ movement.

Similar to the concept of Pokémon GO and GeoCaching, Gaymer Pride is a mini game that can be used via a free app for users to locate pride positivity throughout their hometowns and cities which other users can also see.

Players can collect photographs of items to fill up their rainbow health bar. Once full, players can choose an LGBTQIA+ charity they’d like Xbox to make a donation to.

A person holding a smartphone capturing a photo of a large rainbow pride flag on a wall in a cozy, dimly lit room with pillows and framed artworks.
Two smartphones displaying a digital map and a colorful street scene, with rainbow heart icons on the screens.
Xbox Pride Month campaign image with diverse group celebrating, promoting Xbox Pride Quest app featuring exploration and photo collection for LGBTQIA+ awareness. Includes statistics about app engagement and community support impact, emphasizing inclusion and positivity.