A Pride Month campaign to encourage the idea that awareness, visibility and celebration is key to the LGBTQIA+ movement.

Similar to the concept of Pokémon GO and GeoCaching, Gaymer Pride is a mini game that can be used via a free app for users to locate pride positivity throughout their hometowns and cities which other users can also see.

Players can collect photographs of items to fill up their rainbow health bar. Once full, players can choose an LGBTQIA+ charity they’d like Xbox to make a donation to.