The "Chicken Fillet Bra" campaign introduces KFC's unique product featuring insulated pocket to keep chicken fillets warm for when you get home from work or a night out.

Featuring drag queens and performers, the campaign celebrates confidence and self-acceptance, inspiring audiences to embrace their uniqueness. Their vibrant personalities and theatrical flair perfectly match the bold and playful spirit of The Chicken Fillet Bra.

By showcasing a diverse range of performers, the campaign emphasizes KFC's commitment to inclusivity. The growing mainstream appeal of drag culture connects with a wide audience in a contemporary and culturally relevant way, ensuring the campaign is both eye-catching and deeply resonant.

The Chicken Fillet Bra campaign successfully merges fun, fashion, and functionality. It leverages the power of creativity and inclusivity in advertising, making KFC's innovative product memorable and impactful, and adding a distinctive touch to the brand's portfolio.